Looking back at this year’s highs and lows in newspaper multimedia, I find much to be excited about. My excitement is tempered by the growing layoffs that have affected many multimedia producers at U.S. newspapers– including my own. A year ago I would have said video storytellers were untouchable. In these challenging economic times, many newspapers have backtracked into full retrench mode as they prepare to make their final stand to save the traditional print product from extinction. This last year, online and photo departments got hit harder than expected. I lost seven of the 12 people I trained to shoot video. Other papers disbanded entire photo departments. For those left to carry on, I would say to hang tough. The need for quality multimedia storytelling is not going away. We will make it through this dark tunnel in time, so keep your video cameras and audio recorder held high. Here’s my look back at the state of newspaper multimedia in 2008.
- Video at newspapers began to mature in 2008, as visual journalists became more proficient video storytellers. Though they’re beginning to master the basics of shooting and editing, there’s still much room for improvement. Tightening edits, writing better voiceovers and improving pacing and sequencing, should be on every newspaper video producer’s to-do list for the New Year.
- Full screen video has finally arrived on many newspaper websites. Better compression algorithms (VP6 and H.264) and improved Internet bandwidth is allowing newspapers to provide decent looking full-screen video. At my newspaper, we built a video player that uses the latest Adobe Flash Player technology. Having hardware acceleration (player uses the computer’s GPU) and the ability to embed video anywhere on our new website adds up to a better user experience for all.
- Video cameras are improving in both cost and features. Shooting HD video should be the norm now. It compresses better than standard def and looks stellar when played back on a hi-def monitor. But the big technology leap this year is the transition to shooting with tapeless video cameras. While most video producers are still shooting DV tape, a new breed of tapeless cameras is starting to make inroads. Canon’s entry level AVCHD format based HF-10 on the low end and the pro-based Sony XDCAM EX-1 on the high end, will soon make tape seem as dated a LP vinyl albums and Tri-X film.
- Many newspaper websites have received redesigns that better showcase their multimedia. Unfortunately on many of these sites, multimedia is still considered an ugly stepchild to the word-driven content. Too many websites are not taking advantage of their growing video archives. Search on most newspaper websites is still an exercise in frustration. Modern content management systems fix this by allowing tagging for all content. After a recent massive snowstorm last week in Spokane, we tagged all related content–stories, videos, photos and audio– with “Winter Storm 2008.” Click that tag on our Django based site and you’ll only get content related to that tag (way cool). On another front, most newspaper websites continue to be mostly shovelware sites for traditional newspaper stories. Their web-only content, like video and audio slideshows and database journalism is buried in a sea of links. Not getting the hits on multimedia? It’s probably because people can’t find it, and when they do, the player is crappy and the video compression sucks.
- Audio slideshows have matured this year. Most newspaper photojournalists have become adept at gathering and editing audio. But many shows being produced seem lifeless and predicable. Deeper storytelling, better ambient audio, tighter photo and audio edits could help most audio slideshows. The Soundslides program went through a solid upgrade this year with the addition of a full-screen mode, but I am beginning to see people transition to producing audio slideshows in their video editing programs like Final Cut Pro.
Let’s hope 2009 has more highs then lows for you. I have had one hell of a year. I floated into and out of management, trained many in my newsroom to shoot and edit video, lived to see the long delayed Spokesman.com site launch. I said goodbye to two-dozen talented newsroom coworkers lost to layoffs. I found myself back behind a still camera for the first time in three years. Looking ahead, I have a strong set of multimedia goals I want to accomplish in 2009. I’m keeping my chin up–no matter what the future brings.