I just got done reading the Newspaper Association of America’s report on newspaper video. What struck me most is how many newspapers are making video storytelling a priority on their websites. Four years ago, when I started shooting video for my newspaper’s website, I felt like actor Will Smith in the movie “I am Legend”—alone in the world, with no one to talk to. There were few resources for newspaper video journalists like me to turn to in those early days. I spent a good parcel of my time with my nose in Final Cut Pro manuals. I look back on those days with fondness. It was just me and my video camera looking for interesting stories to shoot.

I had been getting away with that gig for about three years when suddenly everything changed. A queasy feeling hit me the day Gary Graham, my managing editor showed up in the doorway of my photo department video editing cave. He asked if I could come to his office for a chat. My first thought was, “oh god, what did I do?” As I headed to my fate, I kind of knew what I was going to be asked to do. Long story short, I moved out of the photo department and became my newspapers first multimedia editor. 

Last year, multimedia was really starting to expand in the Spokesman’s newsroom. Former multimedia producer, Joe Barrentine had been training newsroom reporters to shoot video with point and shoot cameras. There became a urgent need to manage this sudden surge of multimedia. Word editors had begun assigning video without really understanding what made a good video story. To them, press conferences and talking head interviews were fair game. Also, a lack of understanding of how much time a video takes to produce, created tension with the visual staff.

It was all a bit daunting for the first few months I was a manager. I had never managed anyone, let alone wanted to manage anyone. I was assigned a desk on what is called the Death Star– a pentagon of desks filled with assignment editors and online producers.

What struck me first about my new desk was how bright it was where I sat. Two large florescent grids of light reflected off my desk, through my eyeballs and directly into the dark corners of my brain. You have to understand; I came from four years in a darkened editing cave. I felt like I had entered cubical hell—and then the layoffs hit.

Like most newspapers across the U.S., downsizing came to the Spokesman last October. I had two online producers move on to other jobs, and a third was laid off. For about two months I had no one to manage. The newsroom was an emotional wreck and I, for a just a moment, wanted to ask if I could PLEASE HAVE MY OLD JOB BACK!

Twenty-Six people took buyouts or were laid off. When things calmed down, I was quietly told to be patient. As senior management started to reconfigure the newsroom, the online department came back to life in a big way. Andrew Zahler, a former copy editor, moved into one of the online producer positions. Laid off online producer Thuy-Dzuong Nguyen, was called back to work. I got to make my first hire for a multimedia producer. I only had to look south of Spokane about ninety miles to find Brian Immel, a wiz-kid who just happened to graduate from Washington State University the week we offered him the job.

Because our newsroom shrank, in personnel,  an office with a two windows opened up. Immel and I moved in before anyone else could lay claim to it. Since January 1^st of this year, things have pretty much settled down. Our newsroom is becoming more focused on what is important. There is not a lot of room for fluff and filler, so every story and photo has to be good. The same goes for multimedia. I slowly moved away from the idea that every reporter in the newsroom needed to learn how to shoot video. The early results of reporter driven video were not very pretty. Instead, I started to move to a model of finding people that really wanted to learn to shoot video, then give them the proper tools and training to be successful. We have a ways to go, but I am beginning to see the video seeds begin to germinate around the newsroom.

The next big push is figuring out how to spend a sizeable amount of capital money to equip mobile journalists and online producers with the best tools to do their jobs. Hi-def tapeless cameras, that allow faster edit times are first on my list to deploy. Training is next with a continuing strengthening of core video shooting and editing skills. The one great thing I’ve noticed lately is that photojournalist Dan Pelle is starting to train some of his fellow photographers how to shoot and edit video. Pelle, like me, is a graduate of the Platypus Video Workshop. He’s a hell of a video storyteller and a great teacher. I find when you allow people to share what they know it is a morale booster for everyone.

The next half of this year is going to be great. I have learned to stop looking back over my shoulder at the way things used to be. Instead it is nothing but blue skies and a video camera in front of me now.

Ok, here’s an unusual way to use multimedia in your newsroom. Recently my newspaper The Spokesman-Review, signed a deal with Los Angeles-based Mapleton to produce hourly radio newscasts. These two-minute long newscasts are now being broadcast on a local news talk radio station as well as on Spokesmanreview.com. (Listen to a broadcast here.)

Two veteran news radio broadcasters were hired and a state of the art radio news production studio was built  in the newsroom. Our “radio guys” as they are affectingly called, have settled in without too many cultural adjustments. The workflow changes for people in the newsroom have been pretty minimal. Reporters are being asked to record audio sound bites from some of their stories. Occasionally they are interviewed for broadcast about stories they’ve reported on.

The paper purchased 12 of the Samson Zoom H-2 audio recorders that are being doled out to reporters who are showing a willingness to help make the radio initiative successful. The headline news content being broadcast comes from stories written by newsroom reporters and from the radio broadcasters themselves.

So what’s the benefit for the newspaper to be on the radio? Brand promotion mostly and bit of ad revenue sharing. The radio studio was built to seat three additional people for live interviews. Future plans call for adding additional programming such as a public affairs and call-in type shows. It’s an experiment that has a lot of potential. We are rapidly moving away from being just a newspaper. The Spokesman-Review is now a multi-platform media company that is increasing its brand penetration into new markets. This is what I love about working for a family owned newspaper willing to take risks. Radio from the newsroom seems a bit wacky. I just figure you can’t succeed at something if you don’t take some creative risks to see what works. Time will tell on this venture.

I first met John Lehmann in Vancouver, Canada after he invited me to speak about multimedia at last year’s Western Canadian Photojournalism Conference. Lehmann works for the Globe and Mail newspaper and is the consummate photojournalist. A sharp eye for visuals and a keen sense of story, Lehmann ranks up there with the best shooters in Canada. When I showed my video work to the gathered hoard of Canadian photojournalists, the new world of multimedia was still pretty foreign to most in attendance. My talk was well received. I know this because I never bought another beer while I was across the border.

Flash forward three months later and Lehmann was visiting my town of  Spokane, Wash. to shoot a story on the oldest living Canadian World War I veteran. That month he had received a 1^st place in the NPPA Monthly Multimedia Contest with an incredible video documentary on conjoined twin babies. The meat of his video was shot mostly in stunning stills. His video and editing skills were still in their infancy.

After his Spokane shoot, Lehmann spent a day hanging out in my video-editing cave at The Spokesman-Review. He asked a lot of questions about how video is sequenced. I showed him my Loose Moose video and told him how I edited it. He was still having a hard time grasping what I did. “Show me your raw video,” said Lehmann. After viewing the 30-minute tape and then replaying the 2 minute edited story he just smiled. “I get it now, he said.

Flash-forward again to last months 1^st place win in the NPPA Monthly Multimedia Contest. His video, Flowers for Food, is a wonderful story that connects to the viewer emotionally. I was amazed at how far Lehmann had come in his video production and editing abilities. The depth of his storytelling and the thoughtful editing are truly inspiring. Now I see two more strong videos he’s produced in the last few months—this guy is on a roll.  Check out his story on nude bowling (a hoot) and this somber Katrina aftermath story.

The one thing I noticed about John is that he treats his video camera like he does his still camera. Lehman’s videos should be a reminder to all of us still shooters making the transition to new media–not to forget our visual roots. Many first time video shooters are overwhelmed by all the distractions. Remembering to monitor your audio (yes with headphones), to sequencing your video (wide, medium, tight) and to keep the bloody tripod out of your shots (try using it). My advice: Take a breath when you are shooting a story and remind yourself to be creative. Thanks John for reminding me think and see like a still shooter again.

There is a great editorial on video storytelling in this month’s TheDigitalJouranlist.org that echos everything I believe in. If you shoot video for a newspaper, you’ll want to  pass this editoral on to your supervisors. A snippet of wisdom:

Newspaper video should carry the imprint of the parent. It should represent the editorial image of the newspaper. Remember, any piece of shoddy, amateurish video on your site is how the audience will think of the paper. Would you have photographers with no experience replace your staff? Would you have high school students writing your editorials? Video should carry the same weight of competence and professionalism as anything else in the paper.

I posted this project in Video Journal  called Creatures from the Heart. It is about sculpture artist Bill Sanders whose failing heart is preventing him from doing his art. During the interview, I asked the question, “Is it hard for you to not to be able to do your art?” He paused; his chin started to quiver and then he abruptly ended the interview. “I have to go lie down,” said Sanders.

Bill Sanders is somewhat of a recluse who has not granted many interviews. He had a heart transplant 10 years ago, which has progressively slowed him down. Realizing that Sanders may not be around much longer, a friend talked him into letting the newspaper come and interview him about his art. I usually schedule a video interview separate from the print interview, but because of the nature of the story, reporter Paula Davenport and I teamed up. Everything during the 40-minute interview was fine until I asked the “how do you feel?” question.

I hung around Sander’s farm for a while taking b-roll of the dozens of animal sculptures displayed in his yard. Back at the paper, I downloaded my clips thinking I had enough to put something together. In the end, I just didn’t have it. I went home that night depressed about how I made Sanders feel. That question weighed heavily in my thoughts. I also wondered how I could tell this story better. What I had was video of a 40 minute interview and a bunch of disconnected b-roll shots of sculptures in a farmyard.

The next morning I made a call to see If Sanders wouldn’t mind me coming back for a few minutes to get a still photo of him for the print story. What I was really hoping is that he would take me on a tour of his art. He agreed to let me come over.

When I met him on his porch, he looked better than the day before. We walked the farm field, stopping for me to get cutaways and mini interviews of him with sculptures he was most proud of. In the barn, he showed me his final large sculpture, a 500 pound silverback gorilla, which he was putting the finishing touches on. He worked on it with a grinder that threw a cascade of sparks into my lens. After I said goodby, I spent another hour shooting everything I could think of that Sanders had mentioned in the interview or showed me on our tour. As I shot, I repeated in my head, “wide, medium, tight.” I used my tripod on almost everything I shot ( thanks Lenslinger). I was driven to do this shoot right. I wanted to make sure I had everything I needed to assemble a video that was complete.

I spent Thursday doing the edit and voiceover work. I am not one that feels comfortable writing a script yet. I would much rather edit sections of the video first, then write and record narrative bridges. I’m sure there is a better way to do this, but when I’m producing something on such a tight deadline, I do what works for me.

When I viewed the almost finished piece, I felt something was missing. I rarely use music in any of my feature pieces. My newspaper recently bought the entire 25-volume Digital Juice music library. I found several tracks that I ended up editing into my timeline. I was shocked at how it changed the feel of my video. Having decent music that doesn’t sound like a cheesy Garage Band loop, makes all the difference. When I watch other newspaper producer’s videos, I rarely like how the music is used. Many times the soundtrack overpowers the narrative. For my video, I tried to keep the music levels as low as possible. I found when I listened to my timeline in headphones the music seemed louder, but not so when played on my reference speakers. Hopefully I set the levels correctly.

There is a lot of discussion about the role of music soundtracks in news video. Some call it manipulating the viewer by enhancing the drama when none is present. In this case, I felt the music made my video livelier and helped me tell a better story. What do you think?

I think it’s time for everyone to banish that ugly black bar used to display lower thirds titles in Final Cut Pro/Express. For the longest time, I struggled with what to do with white text on a light background. I usually ended up using the standard black bar, which is so wide it usually lands across the speakers chin.

Experimenting, I learned to change the bar’s color by using the color sampler. I also tried lowering the bar’s opacity until it was almost transparent. That lipstick didn’t help. It was still an ugly bar mucking up my shot. I’m not a fan of motion titles—they’re distracting and look too much like the snappy graphics in TV. So what to do?

I finally discovered that by clicking the motion tab when my lower thirds title generator is loaded in the viewer, I could add a drop shadow to my text. It was one of those “duh” moments, that I just couldn’t believe I didn’t connect the dots earlier, Now my lower thirds text floats and are much more readable. Make sure you click the drop shadow check box and click the triangle for more settings. Here’s the numbers I use —1.5 to 2 for inset. Softness, 20-30 and opacity 90. 

Last week hell froze over at The Spokesman-Review. The long awaited redesign of our website is finally underway. Meetings are being held, code is being written and timelines have been set in stone.

One of my longtime frustrations as a multimedia producer is that my newspaper’s website is, well, a tad bit outdated. My only saving grace has been my vlog called Video Journal where I have been able to showcase the multimedia being done at my newspaper. It has not been an ideal solution though. So much has changed in the four years that I have been producing video and multimedia. The rise of social media sites like blogs, You Tube and MySpace have reinvigorated the Web by changing the way multimedia is distributed. Sharing, embedding, tagging, ranking, commenting — that Web 2.0 renaissance party pretty much passed Spokemanreview.com by.

But now that the seas have parted and everyone has got that old-time redesign religion, life is again full of possibilities. Our blank website canvas is being painted with broad strokes. Tattered notebooks full of cool ideas are now being put to code. A recently purchased content management system called Ellington has mostly been ditched in favor of writing a better CMS built on a newer version of the high-level Python Web framework called Django.

The first part of our new site to go live will be a brand spankin’ new multimedia container where, video, photos, audio slideshows, and other visual media will be showcased. The best part is we will provide all the cool tools for viewers to find share and redistribute most of the multimedia content we produce. Many people may yawn at my excitement, but for me this redesign has been nine years in the making. It will launch a new era for my newspaper that already has made the transition to being web-centric in the newsroom.

I think the success of our web team’s redesign effort will be judged by how well they implement the dozens of little features they plan to build in.

Our video player, built by Brian Immel, is going through its final tweaking and is one of the best I’ve ever seen. Check out the database driven menu at the end of the video. When it is hooked up the new media database it will really rock. The player is going through one more design version that will give it floating controls, and added hardware acceleration. Our video will soon be served out over brand new Flash Media 3 servers. Bottlenecks and stutters will hopefully be a thing of the past. The new custom CMS, affectingly called Cannonball, will allow us to embed videos into stories and blogs throughout the site with ease. The search feature should be the best in the industry.

A lot of work needs to be done over the next several months. For now I’ll keep my head down and let the folks with 10-pound brains pound out code… 

Angela Grant at Newsvideographer.com has started a conversation about how to improve the NPPA Monthly Multimedia Contest. As contest chairman, my co-worker Brian Immel and me are tasked with coming up with an update that will improve judging and allow people to give feedback on the entries.

I posted this reply over at newsvideographer.com that started from a conversation about updating the contest:

Commenting on winners has always been available–if you’re logged in. Hence the reason few ever add feedback on the winners. That feature will be improved with the coming update. I am toying with the idea of allowing comments during the entry and judging period. I think that is when most folks feel the need to give feedback. Many times when I’m judging, I wish I could leave a suggestion to help improve a person’s story. I know this is a risky. I’d probably have to moderate it closely to make sure it doesn’t descend into a flame war.

Angela, from your suggestions list that you emailed me… Yes on all accounts. Categories are something we all need to address. That discussion should start right now, right here. As it stands, you can enter three entries per category. If the contest continues to grow, limiting the entries will have to take place. You mentioned dual entries and slideshows entered in the wrong categories. Yes, this is a problem that will be addressed. Brian and I have asked the NPPA to give us access to parts of their servers so we can update the contest quickly and fix errors. Right now, if there is a problem, I have to ask the NPPA webmaster to fix it. Some things slip by and that is not acceptable. It will be fixed soon. Point tallies and a new ranking system will be implemented with the update.

Finally, I like to address the “what wins” discussion. We started this contest at a time when video was just starting to take hold at newspapers. Video continues to evolve as more producers learn and improve their storytelling fundamentals. For now, I believe this contest should be more about leaning and less about receiving some certificate. It should be a contest geared to give rapid feedback that will help us improve our craft. If I am wrong, I will step down and let someone else manage the contest. My point here is that this contest is for members of the NPPA. If it is to succeed, then it needs be a conversation contest built on user participation. The more people who log in and help judge, the better the results will be.

So let’s start this conversation. How can the NPPA Monthly Multimedia Contest be improved?

For non-NPPA members, you can still view the entries. It is a great way to see what newspaper video producers are up to.  For people who use the NPPA Monthly Multimedia contest, please head to Angela’s blog and give suggestions on what you would like improved.  

Every time I start a new project in Final Cut Pro, I get an anxious feeling as I stare at that blank timeline. This is a critical time for all editors, because it means you have to finally commit to the story you want to tell. Unlike video editors working on long-term documentaries, newspaper videojournalists have to turn and burn pretty quickly. Most of the video projects I produce, I have less than one or two days to shoot and edit. That means I’d better have the story structure sketched out in my brain even before I put the tape in my camera. Here are some of the things I do to make my video edit easier later:

• When I am shooting a story, I’m always asking myself: “How am I going to get into my story (opener), and how am I going to get out (ender.)” The way you shoot your story will either lead to an efficient edit, or a nightmare, where time falls through the rabbit hole, as you try to create a story from a mishmash of clips.
• I’ve written about this ad nauseam, but will continue to preach it–Define your story before you start to shoot. Simplify your grand plans. If you’re not doing some definitive documentary, then you will only have one to three minutes to get in and out of your story. Beware of tangents that can lead you off on a different path.
• Identify your subjects early. I ask myself: “Who is going to help me tell this story?” The person that becomes the narrative thread needs to be compelling. I look for characters first–people who ooze personality. When I’m at an event, I start asking people, “Who has the biggest mouth?” Usually all fingers point to one person. That bigmouth is where I start first.
• How you interview a subject is critical. Being a one-man band, I don’t have the luxury of having a reporter to do the interview for me. That means I need to get the narrative I will need to construct my story later. Long, rambling interviews, will slow you down when you start to edit. Ask the right questions that elicit tight answers full of information and passion. It’s important to keep eye contact with your subjects. If they stare at the lens, they will have that deer in headlights look. I like to give exaggerated facial cues to my subjects to let them know what they are saying is right on. Getting a subject to open up quickly will only help you later when you do your edit.
• Shoot video of what your subject talked about. This is hugely important. When you can connect related video with the narrative, your video edit will crackle. Don’t forget to shoot b-roll of the people you interview. This will help you cover the talking head later.
• Shoot more b-roll than you think you will need. As I learn more and more about story pacing, I realize that 5 to 8 second video clips are just too long. Editing shorter sequences of wide, medium and tight will really help keep your viewer engaged in the story. Don’t give them a chance to be bored. I have to remind myself at this point to be creative. Your b-roll is where your vision comes into play. Get your knees dirty, think in layers, shoot lots of tight details.  Put your camera on a tripod and shoot long telephoto shots that fill the frame. Doing so will help you craft an edit with lots of visual variety. Finally, make sure you have a couple of wide establishing shots. You will use them in your edit later.
• Shoot the action, but don’t forget to shoot the reaction. Let’s say I am shooting someone making a widget. I would shoot a wide shot of them in the room, then move in and shoot a medium shot of them working on the widget. Then I would capture a tight shot of the hands working on the widget. The next shot is what many inexperienced video shooters fail to get. Turn the camera up and shoot the face (reaction.) Later, when you’re assembling this sequence, you’ll have that face shot that will rock on your timeline.
• Shoot lots of nat sound pops. This TV term is something newspaper videojournalists need to master. A nat sound pop is a short video clip—maybe a second or two long–that has a compelling burst of sound. It can be someone’s reaction to a fire, a cheer at a football game or a quick blast of natural sound like a train whistle. Be on the lookout for these pops. Trust me, they will help your edit later.
• Finally, look for transitional pictures that will help you deal with changes in time. Going from day to night in your story? A sunset shot will help your viewers make that leap in time. 

You gotta love Michael Rosemblum over at Rosenblumtv.com The man knows how to make the media cogs squirm in their seats. 

The web offers not just another platform for distribution of product, but rather an entirely new calculus for how an online media company can be run. By its very nature, it changes the construct of most media businesses. Migrate your newspaper to the web completely and you suddenly lose the cost of ink, paper, presses, pressmen, delivery trucks, distribution and paperboys. Tell your writers to work from home and you can lose the building, the desks, the lights, the cleaning services and most of the management as well. Cut all those costs, and suddenly your ad based web revenue can look pretty good in comparison. Its the overhead that is killing you. Lose it. You don’t need it.

Heavy words, but alas, I think this is what will eventually befall our industry. Thankfully we’re not there yet. But if traditional newspaper advertising continues its year-after-year declines, you have to wonder when that line will be crossed–that it becomes more economically viable for publishers to cut the overhead and just publish on the web.

For this transition to happen though, a lot of blood has to be let. It will be gut wrenching for the truck drivers, paperboys, pressmen and others who will lose their jobs. But after this transition, what happens next? Will a journalism renaissance take place or will the brand names of newspaper mastheads fade into the noise of the web? 

If you haven’t perused Rosenblum’s blog you should. He pulls a lot of weight in the media industry. Rosenblum and his VNI (Video News International) colleagues of the mid-nineties were the first to push the idea of using the video journalist concept. Small digital video cameras in lieu of big broadcast betacams, One man bands. Produce from the field not from an edit suite. This new workflow has encountered a wall of resistance from traditional TV news shooters, who for some reason, are uncomfortable with losing all that weight they lug around.

The interesting thing here, is that the VJ model has been embraced by us newspaper video shooters who know nothing of lugging twenty pound tripod around or editing tape to tape. Rosenblum is a rabble-rouser, a square peg trying to change an industry one TV news station at a time. He loves to pick on Katie Couric and the whole TV news anchor paradigm:

Perhaps the last gasp of a defunct and completely out of touch management was Katie Couric’s pornographic $15 million a year salary - to work 22 minutes a night reading what someone else had written. The sheer stupidity of this, the sheer short-sightedness of it now becomes obvious to everyone. For Couric’s reported $15 million, CBS could have (could have) hired and fielded an astonishing 150 Videojournalists worldwide, paying them a quite honorable $100,000 a year to report for CBS News. CBS News could have (could have) placed itself on the cutting edge of the digital news revolution. Instead they opted to become the dinosaur poster child of the end of old media. Goodbye Tiffany Network. You blew it.

Rosenblum is moving forward with his vision. His ongoing Travel Channel Academy video workshops are full of people wanting to learn to produce video for TV and the web. He is helping newspapers integrate video storytelling into their websites. The momentum is in his favor. As the hinges on the foundations of traditional media start to break away, those of us that have embraced the VJ model will hopefully be left standing long after Ivory towers have come crumbling down.