In order for video storytelling to be effective, I believe it has to connect with viewers on an emotional level. The hardest part about my job as multimedia editor is that I have to be the “no” man. I get lots of requests from reporters to shoot video to go with their stories. Many of these requests are turned away because they don’t meet a threshold for good visual storytelling.
I come from a still background and have lots of experience shooting picture stories. Because of that, I am able to quickly identify whether video would work as a story. Word people don’t always approach video the same way I do. They see the sum of all the facts they’ve gathered as being the story. What they fail to understand is without strong visual components, you can’t tell a video story very well. I tell them: “If there is nothing to show, it is not a video.”
As I think about some of videos that my visual co-workers and I have produced, the most successful of these have always been the ones that connected to viewers emotionally rather than on just the facts. Don’t get me wrong; fact videos do have their place. We do a lot of breaking news videos based mostly on what the police or fire public information officers say. Those videos serve their purpose—to disseminate information quickly.
When I cruise through the story budgets, I’m always searching for that elusive emotional gem. When we package a daily video with a print story, I look for ways to tell the story a little differently then what the reporter is doing. Instead of thinking broad, I think defined. That can mean focusing on just one or two subjects out six the reporter might have talked to.
I have a self imposed “No Epics” rule. That means when I am out shooting, I try not to go off on tangents. I force myself to define my story by distilling it down to its simplest form. At the Platypus Video Workshop, before we could start shooting our final projects, we were forced to state what our story was in one sentence. It is an exercise I use to this day.
With a short focused story, it’s important to have something that people will care about as they watch. Asking the right questions of subjects becomes incredibly important. One of our MoJo reporters was jesting the other day that TV news reporters always ask the “How do you feel question?” I now understand why. When people share their feelings, it can paint a stronger picture than with words alone.
One of the greatest benefits that newspapers online sites have over TV news is that we have the ability to go deep with the facts with our writing, then give viewers a different approach to the same story with video. When the stories, photos and video are combined in to one neat package, no other media can match us for depth of information.