Last Sunday, Spokane, Wash., received a record 12 inches of snowfall. It paralyzed the city. What’s an online developer to do when faced with a breaking news event that’s spread out over a large region? If you’re Ryan Pitts, online director with my newspaper’s website Spokesmanreview.com, you whip up a Google Map and solicit viewers to send in their snow stories and photos.
Using addresses from the submissions, the Google Map’s geo code (latitude and longitude settings) plots out where the photo or story originated. On day two, Pitts added functionality to the map by adding better navigation and embedded links to staff produced video. Google maps are not new, but using them for a breaking news event is not as common. This is a great way to allow viewers to contribute and interact with your website. We promoted the map from the front page of the morning newspaper. Though the flood of submissions has yet to come (49 so far), I think an interactive map like this will take off as more viewers begin to discover it.