Here’s another easy way to add multimedia to your newspaper website.
Shortly after the program Soundslides came out in August of 2005, I looked for an interesting way to use this Flash-based audio slideshow tool to tell different kinds of stories. One day in the photo department, as I passed the intern’s desk, I spotted a cool print of a guy reading a fashion magazine in a coffee shop. The way the top of the subject’s head matched up with the head on the magazine cover was eye-catching. I asked photographer Kathryn Stevens how she got the shot. She launched into this passionate narrative about seeing this great moment lining up in front of her. How she rushed up to the subject and fired off a few frames on her digital camera just before the fleeting moment passed.
That’s when the light bulb went on above my head. I asked Kathryn to come into editing cave where I sat her down and recorded her telling me the story behind her photo. I edited the audio into a thirty-second clip. I then uploaded it and the photo into Soundslides and voilà – a great little piece of multimedia that took less than one hour to produce.
I called this audio slideshow feature Finding the Frame. It got an instant response from viewers who wanted more. Since then, when I see a great photo produced by the Spokesman-Review photo staff, I whip up a Finding the Frame. They have gotten a little more advanced over time as I’ve added other photos and a .pdf of the newspaper page that the photo ran on.
My other ulterior motive for doing these was that I wanted to educate readers and viewers about the creative process that a photojournalist goes through when making an exceptional image. Too many of our readers, in this age of Photoshop, think photographers alter the pictures that appear in the paper. This is my way of helping change that perspective. Finding the frames also go a long way in helping non-visual people understand that newspaper photojournalists are not button pushers as some have called them, but skilled journalists and storytellers who have a unique view of the world around them.
Here are some of my favorite Finding the Frames: