Opening your video: How not to lose viewers

Finding a good opening to your video is critical.  Far too often, newspaper produced video fails to quickly grab the viewer’s attention. Online viewers are a fickle bunch, where the click of a mouse button will lead them to some other cooler destination. The key is to smack ‘em upside the head and wake them up. Your first 15 seconds better be good or they won’t stick around long. Here are some of the things I do to let the viewer know that my video is worth watching:

19 thoughts on “Opening your video: How not to lose viewers

  1. I just wanted to tell you how much I really enjoyed this article with great examples of what your talking about.

    I have recently started to use video in my work overseas and this article gave me some great ideas on my current project.

    Keep up the good work and thank you.


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  6. Your advice is great. I only wish I had equipment that would allow that. I teach the online journalism skills and tools courses at Hofstra University and the students do their video reporting with Flipcams and edit with Moviemaker. We can buy a lot of cameras and get every journalism major an opportunity to delve into writing for video and shooting/editing.

    Flipcams limit their photography to talking heads. B-roll, not so much, as pans and camera movement are resource intensive. In edited pieces, still images and graphics can added, as well as audio. These techniques get students’ feet wet with using video where appropriate to do their stories, along with text, audio and photographs.

    The videos are streamed in a livecast, and then are archived in a MovableType website/blog with additional text, links and multimedia as well as social network elements.

    If you would like to see and comment on their work, visit

    I do have a wish list of equipment 🙂

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