A few weeks ago I wrote a post about quality video vs. quantity. In it, I asked ten questions you should ask before your newspaper dives deeply into video storytelling. Both Rob Curley of The Las Vegas Sun/Greenspun Interactive and Angela Grant with Newsvideographer.com shared their answers.
From Curley’s post:
In regard to the “quality versus quantity” video debate (which is the whole point of his post), I think we’ve thrown our support clearly in the “quality” category … but probably in a different way than the writer of the blog above probably means – but I’m totally making assumptions there.
From Grant’s post:
I think his answers give me a working definition of the type of leadership that I’ve been craving in my own position. He has a vision and plans for higher-level strategies that I believe are necessary to enjoy a successful video endeavor.
Those strategies include:
* Deploying human resources to cover the news people want and need
* Distributing the videos on multiple platforms to reach the largest possible audience
* Advertising within / around the videos to monetize them
* Marketing the videos so people know that they are there
Check out their answers here:
Thanks Rob and Angela for helping me answer my own questions!