It’s been a challenging year on the multimedia front. Many newspapers retrenched by refocusing their limited resources back on traditional print products and away from online innovation. This is in sharp contrast to the rush to develop online products so prevalent in 2008. Disturbing as it’s been, this trend is not wholly unexpected. Business model disruptions are historically messy. As publishers resisted the unfathomable idea that the era of the printing press is fading, precious time was wasted in preparing for their inevitable digital future. For the employees of these publications, the stress has been excruciating. Mass newspaper layoffs have hit visual and online staffs hard this year. Word people still control the tempo of most newsrooms. Seeing Washington Post master video storyteller Travis Fox shown the door is an example of this shortsighted trend.
Newspaper-produced video, once seen for its potential as an online revenue generator, was scaled back at many publications in 2009. Layoffs in photo departments left too few visual journalists with the time to do effective volume video storytelling. Just when the training curve knowledge was kicking in, many talented video journalists/photojournalists were sliced away from newspaper payrolls.
Newsroom innovation (beyond talk of pay walls) slowed too. Fear and uncertainty ruled many newsrooms in 2009. A brain drain has left the few remaining innovators reluctant to stick their necks out for fear of having them cut off.
Still, multimedia workshops like the NPPA’s Multimedia Immersion, Platypus and Knight Digital Media Center’s Multimedia Training continue to fill up with reporters, photojournalists and online folk who, many on their own dime, continue seeking out digital storytelling training.
Social media kicked in big time in 2009. The rise of Facebook and Twitter allowed everyone, including newspapers, to propagate their online content in the social media universe. Many, including myself, found new viewers for multimedia projects by posting links to social media sites.
University journalism programs got the multimedia religion in 2009. Curriculums are finally being rewritten in ways that reflect the new digital future of journalism. Students, hopefully, will now graduate with a skill set that will better prepare them for a multitasking future. As I’ve said many times before: “There can no longer be ‘just reporters’ or ‘just photojournalists.’ We all need to be multimedia, multi-platform savvy.”
Video technology took a big leap forward with the introduction of DSLR cameras capable of shooting high–def video. A visual journalist needs only one camera now to shoot stills and video. Though the technology and its clunky editing workflows are still in its infancy, the era of large, bulky video cameras for newspaper visual journalists is coming to an end.
Video delivery at newspapers improved dramatically in 2009. Many publications added full-screen modes to their players and improved video compression for stutter free viewing. Still, video seems like an afterthought at many newspaper websites.
In 2009, newspaper video storyteller’s experience and understanding of the craft improved, but a troubling gap in understanding basic video fundamentals, weakens the majority of videos produced at newspapers. The art of good storytelling is missing in many videos I’ve watched this year. I continue to gather inspiration from a few in TV journalism that are allowed the time to tell a great story. Learning to script and voice narration should be a goal for most newspaper video storytellers in the coming year.
For 2010, I see a bumpy road ahead as publishers continue working to bring expenses and revenues back in line. While they’re doing that, some interesting changes will begin to disrupt their plans and the print industry big time. Tablet computers will be released this year by not only Apple, but by a half-dozen other big manufactures. Digital content, expressly made for these devices, will start putting pressure on print products late in 2010. It will take some time for these enhanced digital readers to gain traction, but when they do, my prediction is that it might be game over for many struggling print newspapers. Whether the content these publications produce survives in a digital form will be dictated by how much publishers invest in transitioning advertisers and subscribers to digital delivery.
Whatever happens, 2010 is going to be an interesting year. Hold on tight…