When Mount St. Helens came to (my) town

Thirty years ago on May 18, 1980, I was a senior in high school in Spokane, Washington. It was Sunday afternoon and I was still feeling the pain from a beer-induced hangover, you know, the only kind you can get when your best friend Russ throws an  “End of High School” party for the senior class.

I grabbed a cup of coffee and went out on Russ’s front porch.  Glancing up at the sky, I was perplexed by what I saw. Instead of blue sky, it was brown with a pillow texture to it. “ Must be a dust storm coming,” said my friend’s father who also had no answer for weird brown sky. Suddenly, a robin came fluttering in front of us. It dove hard, landing dead on impact at my feet. I gingerly picked the bird up and when I shook it, a small cloud of dust came off its wings.  What the…

I would soon find out that Mount St. Helens, 290 miles away, had literally exploded in a cataclysmic volcanic eruption. The best part? A dark cloud of ash would soon turn daylight into darkness. It rained ash overnight and part of the next day. For the next week communities in Central and Eastern Washington banded together to clean up the mess. Ask anyone who experienced the ash fall and I’ll guarantee they’ll have a story to tell.

A week ago, it was politely suggested to me that I should do a multimedia piece for the Mount St. Helens 30th anniversary coming up.

“I can do that,” I said. “I’m sure we have tons of photos in the digital archive.”

A quick look showed only a few pictures from that time, many of which had been used over and over. A trip to the basement print photo archive left me nowhere. It was as if Mount St. Helens ash never came to Spokane. “ Where the hell were all the photos”?

When searching the negative archive, I found a week’s worth of volcano negatives missing from the box. About to give up, I walked to the far dark corner of the neg room on a hunch. I found a shelf of orphan negative boxes labeled with old projects I was hard pressed to remember.  Running my finger down the labels, I stopped on the three words: “Mount St. Helens. “


I think over the years and many volcano anniversaries later, long gone photo editors found that putting all the prints and negs in one box was a good idea. If I hadn’t made that turn into a dark corner, this audio slideshow would have been pretty lame.

My next chore was to find someone willing to write and voice a narrative that would reflect the content of the photos I had edited together.  My go-to guy for historical narratives is staff writer Jim Kershner.

“You wanna do a Looking Back piece for St. Helen 30th”? I asked Kershner.

Kershner had that “I’m swamped ,” look in his eyes, but he said he could probably crank something out by the next afternoon.  I asked him  just to just write the story of the first week in Spokane and I would match the photos up with whatever he wrote.  The next day as I was pawing through old unlabeled negative sheets, Kershner arrived with a killer script in hand. Only two takes later, I was ready to start assembling our St. Helens story.  I like to use Final Cut Pro as I find it gives me the most flexibility with photos. I can color correct, put motion on the photo, create multi-photo windows where I can time the show to the beat of the music.

The fun part of this story for me was being like a detective, where I had to find a photo that would match the narrative. When Kershner said “Soon taverns and golf courses began to reopen,” I was lucky enough to find a photo from that week showing rednecks covered in ash drinking tavern beer and a group of  golfers walking an ash-laden course.

For music, our company has an extensive Digital Juice music library I can use for multimedia projects such as this. I also used a couple of Garage Band stingers– short mood building clips–that helped set the ominous tone of the ash cloud coming our way.

All in all, it was a fun project to do in such a short amount of time.

Feedback website “Finding the Frame” launches

Finding the Frame, a website dedicated to giving feedback to newspaper multimedia producers and video journalists has launched.

My post in Mastering Multimedia last month,  “Video at newspapers needs to improve,” resonated with many people. I received lots emails from producers who vented their frustration at not being able to get feedback on their multimedia stories.

After a brainstorming session over a few beers, Brian Immel, a former multimedia producer and programmer at The Spokesman-Review, graciously agreed to build a website for the sole purpose of connecting those who need feedback on their multimedia, to professionals willing to share some time and knowledge.

Here’s how it works

The plan is to have onboard as many “expert” volunteers as possible that have solid foundations in video storytelling, audio slide shows or Flash projects. This pool of reviewers will peruse the submitted links of multimedia in the “Story Pool”. If they decide to comment on a story, it will then become public on the Finding the Frame home page where anyone else is free to give added feedback.

So why do this?

While most publications have driven head first into the online world, multimedia storytelling is still in its infancy at many newspapers. Unfortunately, not all people tasked with producing multimedia received adequate training or had the financial ability to attend a multimedia storytelling workshop. Many multimedia producers are self-taught, having picked up bit and pieces of knowledge along the way.

When I judge a multimedia contest, I often get frustrated at seeing the same problems in the execution of basic video and audio production fundamentals. Many photojournalists are struggling with how to tell an effective video or audio slideshow story that is different from the traditional still picture story.

Our hope is that Finding the Frame will begin to address the need for feedback and in turn, help multimedia producers improve their storytelling. Just read some of the comments by reviewers so far–you’ll be impressed. The professionals that have signed on as reviewers are the some of the top in the industry. If they critique your story, please thank them for giving up some of their precious time to help out a fellow visual journalist.

What we need

What we need is for enough producers, multimedia editors and photojournalists who have a solid experience with multimedia storytelling to step forward and share some of their knowledge with those that are looking for constructive, honest feedback.

So if you feel you have something to offer, we would really like you to join the pool of reviewers on Finding the Frame.

So go check it out and give Brian and me some feedback. Create an account. Upload a link to a video, audio slide show or Flash project. Be patient, as it might take some time for your story to get reviewed

I am not sure how many people will upload stories, so let’s take this slow at first. It would also be helpful if non-reviewers could give some feedback to others by commenting on their work.

If you would like to be added to the reviewer pool, register your account, making sure you create a profile and upload a photo of yourself or avatar, then email me at cmulvany@findingtheframe.com with the request.

This website is for you. We would really appreciate your support and feedback.