Do You Have a Video Strategy?

Having a strong video strategy for your newspaper is important, By Defining who is going to shoot the video, who is going to edit it and ultimately, the method of how to serve it out to the viewers, you will begin to set in motion a roadmap for change in the newsroom.

There have been a lot of blogoshere conversations going on about where video fits into the new reality of web-based newspaper publishing. There are two divergent views banging around the industry. One, supported by the GateHouse Media’s, Howard Owens, puts the video cameras in the hands of mostly reporters. Viewers come to your site, as the theory goes, because there is lots of video to look at. Quality of the production is really secondary. Quick turnaround is the driving force. Hour to shoot, an hour to edit is the bar to reach here. Cheap point-and-shoot cameras, with video mode enabled, allows everyone in the newsroom, with a little training, to start producing video content.

The second web video strategy is one that I have embraced since I started my transition to video storytelling four years ago. It is driven by quality production values, with in-depth storytelling that is shot  and edited by people with strong visual sensibilities.

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