Finding a good opening to your video is critical. Far too often, newspaper produced video fails to quickly grab the viewer’s attention. Online viewers are a fickle bunch, where the click of a mouse button will lead them to some other cooler destination. The key is to smack ‘em upside the head and wake them up. Your first 15 seconds better be good or they won’t stick around long. Here are some of the things I do to let the viewer know that my video is worth watching:
- I avoid at all costs, opening with a talking head. That is the kiss of death. You have to warm the viewing crowd up some before you bring in narrative. Use strong visuals from your b-roll instead.
- One of my favorite things to start my video with is a series of quick sound bites interspersed with nat sound pops. A nat(ural) sound pop is a quick hit of sound like a ball hitting a bat, the sound of a shovel digging into a sand pile, the closing of a car door.
- Try using the classic literary device of opening your video by teasing with the middle or end of your story.
- One of the suggestions I learned at the Platypus Workshop is to lead with your strongest, or second strongest video first. Works great in breaking news videos.
- It’s important to define your story in the opening 15-20 seconds. If viewers have to wait too long they’ll be gone. If needed, use objective (facts) narration to move the story along.
- Or…don’t define the story quickly. Instead make your opening vague and mysterious. But be careful with this. Don’t try the viewer’s patience or they’ll bolt.
- Open with great natural sound. I sometimes open my video with black and just play sound. It’s mysterious and hopefully makes the viewer want to follow the sound into your story.
- Finally, look at picking up the pace to capture the viewer’s attention. Long (five seconds or more) clips won’t stimulate the viewer’s brains—especially the ones with ADHD.
11 Comments
July 7, 2008 at 9:05 am
I just wanted to tell you how much I really enjoyed this article with great examples of what your talking about.
I have recently started to use video in my work overseas and this article gave me some great ideas on my current project.
Keep up the good work and thank you.
Ehrin
July 8, 2008 at 4:31 am
[...] Mulvany wrote a great post last week about several different compelling ways to begin an online video story. He has highlighted one of his videos as an example for each method he [...]
July 8, 2008 at 7:29 am
[...] sequence: they’re all good ways to open a story. Talking heads? Not. As online videographer Colin Mulvaney points out, it’s important to let the viewer know right away that your video is worth [...]
July 8, 2008 at 3:00 pm
[...] July 8, 2008 — teachj Thanks to News Videographer for todays lead on leads at Mastering Multimedia who had an outstanding post with lots of examples on how to create a great VISUAL lead. That is [...]
July 8, 2008 at 3:31 pm
[...] Opening your video: How not to lose viewers « Mastering Multimedia What should you do with your first 5 seconds of online video. (after the pre-roll) From Colin Mulvany. Excellent as always (tags: video tutorial tips multimedia) [...]
July 8, 2008 at 7:45 pm
Your advice is great. I only wish I had equipment that would allow that. I teach the online journalism skills and tools courses at Hofstra University and the students do their video reporting with Flipcams and edit with Moviemaker. We can buy a lot of cameras and get every journalism major an opportunity to delve into writing for video and shooting/editing.
Flipcams limit their photography to talking heads. B-roll, not so much, as pans and camera movement are resource intensive. In edited pieces, still images and graphics can added, as well as audio. These techniques get students’ feet wet with using video where appropriate to do their stories, along with text, audio and photographs.
The videos are streamed in a livecast, and then are archived in a MovableType website/blog with additional text, links and multimedia as well as social network elements.
If you would like to see and comment on their work, visit http://nassaunews.org/news
I do have a wish list of equipment
July 9, 2008 at 7:19 am
[...] Mulvaney writes about how to not lose viewers with the opening of your video. I’d say that crafting a great opening to a video is akin to writing a great lede for a [...]
July 9, 2008 at 11:47 am
[...] Mastering Multimedia blog is worth monitoring. See this excellent post in June about opening images. The first sentence says it all: “Finding a good [...]
July 17, 2008 at 3:12 pm
[...] Uncategorized Colin Mulvaney has examples and explanations of different ways to open your video. See this link. No Comments Leave a Commenttrackback addressThere was an error with your comment, please try [...]
July 18, 2008 at 7:21 am
[...] sequence: they’re all good ways to open a story. Talking heads? Not. As online videographer Colin Mulvaney points out, it’s important to let the viewer know right away that your video is worth watching: [...]
May 22, 2009 at 11:09 pm
[...] does by viewing the five star stories on B-roll.net. On videos you like, deconstruct the stories. Look at how the video starts. Does the story have surprises woven throughout to keep the viewer interested? Is there good use of [...]